All Sales Halted As Nike Sues Maker of Lil Nas X “Satan Shoes” for Trademark Infringement
Nike has filed a lawsuit against MSCHF Product Studio, Inc. for trademark infringement. MSCHF is the maker of the much buzzed-about “Satan Shoe” line by rapper Lil Nas X. According to CNN, the rapper is not named in the lawsuit.
Lil Nas X sparked an uproar on social media earlier this week with the announcement of a limited edition line of shoe featuring an inverted cross, a reference to Luke 10:18, a bronze pentogram and–allegedly–a drop of human blood. The shoes were priced at $1,018 a pair and were made using upcycled Nike Air Max 97’s.
The Eastern District of New York approved Nike’s restraining order against MSCHF on Wednesday. The shipment of all orders has been halted.
In an emailed statement to CNN, Nike said it was not involved in creating the modified sneakers. “We do not have a relationship with Lil Nas or MSCHF,” the company said. “Nike did not design or release these shoes and we do not endorse them.”
The controversy around the shoe line began last week with the release of a music video featuring Lil Nas X dressed as a fallen demon riding a stripper pole. Lil Nas announced the shoe line following the video’s release.