During Black History Month, Crown Royal celebrated heroes in the Black Community who achieved “royal” status through hard work and a generous spirit. It is through this lens that a truly royal limited-edition pack was created, inspired by the film Coming 2 America.
“The story of Crown Royal is one of royalty—it’s who we are and who we’ve been from the very beginning,” said Johannah Rogers, Crown Royal’s Director, Whiskey and Multicultural lead. “It’s this legacy of royalty that we honor and will continue to honor. That’s why we’re celebrating this legacy with Coming 2 America, which was brought to life by Ruth E. Carter in her design of the limited-edition pack.”
The Crown Royal | Coming 2 America limited-edition pack is designed by Oscar-winning costume designer, Ruth E. Carter and features a bottle of Crown Royal Fine De Luxe Blended Canadian Whisky outfitted in a unique purple + gold stitched bag that ties back to the royal roots of Crown Royal. In addition, each bottle comes in a collector’s edition Coming 2 America packaging. Crown Royal has a deep admiration for Ruth’s work, which transcends culture through fashion and film, and her ability to utilize costume design to share stories and experiences.
“The inspiration behind the Crown Royal x Coming 2 America limited-edition package largely ties to royalty. The royal legacy of Crown Royal as well as Coming 2 America. The film re-imagines Black excellence and what it means to be royal,” said Ruth E. Carter, “I intentionally pulled patterns from the Zamunda Royal Family’s clothing worn in the film as I worked through the design of both the bag and custom packaging.”
Coming 2 America premieres Friday, March 5 on Amazon Prime.