Meghan Markle Backs CPG Startup Clevr Blends

Meghan Markle has officially made her CPG debut with an investment in Clevr Blends. Clevr, a woman-led startup, makes non-GMO instant latte powder using oat milk.

“This investment is in support of a passionate female entrepreneur who prioritizes building community alongside her business,” the duchess said in a statement to Fortune. “I’m proud to invest in [Clevr Blends CEO Hannah Mendoza’s] commitment to sourcing ethical ingredients and creating a product that I personally love and [that] has a holistic approach to wellness. I believe in her, and I believe in her company.”

This is the first startup investment that the duchess has made public. But there is reason to believe that more may be in the cards.  Since their departure from senior royal life in early 2020, the Duke and Duchess of Sussex have been laser focused on supporting charitable causes. The duchess has shown particular interest in social enterprises and other organizations that promote wellness and community.

“Excited for the Road Ahead”

Founded in 2017 by CEO Heather Mendoza, Clevr Blends began as pop-up coffee bar. Mendoza and her team traveled along the California coast, serving up sugar-free lattes with added superfoods like matcha and turmeric. The lattes were so popular that the company decided to sell an instant version of the bestselling flavors.  According to Fortune, the duchess decided to invest in Clevr Blends after trying just one of their lattes. She even gifted a latte set to Oprah Winfrey for Christmas.

“Entrepreneurs need funding, but they also need advisers who care deeply about what they are building. I’m grateful to have found both in the Duchess of Sussex,” Mendoza said in a statement. “Her passion for what we’re creating is palpable, and I couldn’t imagine a more aligned partnership. We’re excited for the road ahead.”

Clevr blends also prides itself on being socially conscious. The brand donates 1% of its revenue to food justice organizations.